AEL Design

Digital Design

Craft Apparel Catalogue

Craft Apparel SS 2015, layout design and print production


The distributor for Craft in Australia contacted us to complete a catalogue showcasing the spring/summer range of softwoods and some hardgoods. Craft has been a maker of quality sportswear since 1977 and has been actively involved in the research and development of ventilation and moisture dispersal properties for different fabrics. Developed from sketches based upon initial client brief we developed a unique grid structure to ensure consistency with the brand guidelines while providing a fresh dynamic arrangement to the collection.